Twitter marketing - What results should you expect?

The term "drive traffic" is often used to describe how to increase visits to websites. This always reminds me of the traveling circus "barkers" that stood on a platform and shouted, while other circus workers worked the crowd toward the attraction's entrance by pushing from the back. Unlike the circus, your website is not just passing through town.

There is nothing wrong with trying to get attention for your website or blog, but you need to deliver on your "barked" promises with quality content. You need to provide information that is interesting, useful, and relevant to your audience if you want them to come back. Letting your audience know that quality information is available, and delivering on that promise is pulling visitors, not driving or pushing them.

Statistics like those shown in this Infographic will vary according to your reputation for quality content! Create great content first, then learn how to best use the tools to share information with your audience.

Hype, The Cloud, and Why Small Business Should Move Now

Hype cycle
Just a little over 3 years ago (July 2009), Cloud computing was at a stage of the Gartner, Inc. Hype cycle called "Peak of Inflated Expectations." Gartner has since segmented Cloud technology into several components, most of which they now (October 2012) show on the "Slope of Enlightenment."

I believe several components of Cloud computing are now at the "Plateau of Productivity," especially for Small Business.

A History of Social Media [Infographic]

First things first - I would like to thank the good folks at copyblogger for sharing this infographic. They are definitely among the best honey bees on social media today. Although their audience is mostly made up of people like me, who are trying to get better at blogging and content marketing, they knew my audience would appreciate this too.

I started studying "data processing" in 1982, long before the Internet existed. Back then, email was rarely used outside of proprietary mainframe computer systems. Getting email systems to talk to one another became one of my specialties. My online community was Compuserve.

Are You a Social Butterfly, Stink Bug, or Honey Bee?

You can find all types of people on social networks. The diversity is amazing. I have engaged with people from many cultures all over the world. I have come across butterflies, honey bees, and unfortunately, plenty of stink bugs. You can find all three on almost every social network, including Facebook, Twitter, Google+ and LinkedIn.

When I first started using social media, I was pleasantly surprised to find people in other countries that had the same goals as many here in my country. They want to meet interesting people, learn about other cultures, and improve their lot by promoting their businesses. I am no longer surprised by this, but I am still fascinated with how others in places with cultures so different than mine, can be so similar to me.

Moving and Shaking - Social Media Marketing [Infographic]

From small local business to Fortune 500, businesses of all types are embracing social media marketing today. There is no escape. If you want your brand to be seen, you must have a significant presence on social media. And if you do, you better engage your customers there, because they expect it. It is why they are there!

The social media marketing industry is all grown up and is here to stay. Now, all focus is on proven strategies and measuring results. If you are not already using social media as part of your marketing strategy, it is time to get on board!

What is Google+ And Do I Need It?

I thought I had no time for another social network, but I love Google+! It has the best tools and flexibility of all the social networks. It works like you wish Facebook would. It took me a little while to get the hang of it, but it is more intuitive and easier to learn than I thought it was going to be.

Because of my initial experience with Facebook, I also thought it would take forever to build a group of people to share and socialize with. But there are many Googlers (plussers) there, and they want you to enjoy Google+. They were very gracious to go out of their way to involve me, "+1" my comments, and comment on my posts. And, they shared Circles with me! Many in those Circles added me to theirs. I have never built connections on any other social network as fast.

Steve Jobs (1955--2011) Timeline Infographic

I am sure I don't have any prose of great value to add to the discussion about Steve Jobs since his death, especially since so much has already been written. Indeed, I find myself ignoring new articles and blog posts about him, but this caught my attention. It is an Infographic timeline of Apple's and Steve Job's big moments.

If a single picture can be worth one thousand words, then infographics are visual books. They can convey a lot of information quickly with the impact of color, charts and photos. So, this is a quick "read."  I hope you enjoy it as much as I did.

Yes! Your Business IS Ready for the Cloud

Not only is your business ready for cloud computing but, you should be moving or planning your move to the cloud now. Large corporations and companies of all sizes are moving the bulk of their information technology and data to cloud computing services. It no longer makes sense to manage data centers and IT infrastructure in-house. Cloud vendors have advantages of scale and expertise. Now, their security and quality of service is as good or better than any large corporation's.

Build A Platform Using Only a Swiss Army Knife

If you thought this was going to be a how-to article, I am sorry. It is a "How I am going to" article. This is how I am going to build a platform for my voice using social media.

Social media is like a Swiss army knife. You can use it for a lot of different stuff. You can use Facebook to help improve your relationships with friends and family. Twitter can help you make new friends. Some use social media to promote their business. Others use it to promote themselves. You can use social media for all these reasons.

Unplug Already! - Sight and iDisorders

Why do we find it so hard to disconnect from technology? We know from ample research and first hand experience, we are not good at multitasking. Our attention cannot be focused on multiple targets if we want to absorb the most information from any one of them. So, why do continue trying to be everywhere and do everything, all at once?

My sister likes to chat while we are online using Facebook and that's ok. But, I can't help wondering how many conversations she is juggling or how much of her attention I really have. I know that she often doesn't have my full attention. Many times I am just writing a new blog post or reading another page while I am waiting for "ding..." to look up and see she is continuing our chat. Even so, I'm glad to chat with her because at least, we communicate more than we used to.

Social Media Crisis Management

Many businesses are recognizing the potential of social networks to market their products and services. Using social media is a great way to reach new customers and keep existing customers engaged. Small businesses especially, can engage their local markets very effectively.

A successful social networking campaign can increase the exposure of your brand exponentially through the social multiplier effect. But just as social networking has the awesome ability to increase awareness for your products, it can also  multiply your missteps in the same way. Businesses must be thoughtful, careful and deliberate in their use of social media if they want to avoid mistakes and protect their reputations.