Social Media Crisis Management

Many businesses are recognizing the potential of social networks to market their products and services. Using social media is a great way to reach new customers and keep existing customers engaged. Small businesses especially, can engage their local markets very effectively.

A successful social networking campaign can increase the exposure of your brand exponentially through the social multiplier effect. But just as social networking has the awesome ability to increase awareness for your products, it can also  multiply your missteps in the same way. Businesses must be thoughtful, careful and deliberate in their use of social media if they want to avoid mistakes and protect their reputations.

Social Media Crisis Management
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For more on Crisis Management in the Digital Age:

From Convince and Convert:
Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis
(Slide Share Presentation)

From Salesforce Marketing Cloud:
Shining Examples of Excellent
Social Media Crisis Management

From The Practical Computer:
Social Networking for Business –
9 Tips for Managing Your Brand and Reputation