A successful social networking campaign can increase the exposure of your brand exponentially through the social multiplier effect. But just as social networking has the awesome ability to increase awareness for your products, it can also multiply your missteps in the same way. Businesses must be thoughtful, careful and deliberate in their use of social media if they want to avoid mistakes and protect their reputations.
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For more on Crisis Management in the Digital Age:
|From Convince and Convert:|
Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis
(Slide Share Presentation)
From Salesforce Marketing Cloud:
Shining Examples of Excellent
Social Media Crisis Management
From The Practical Computer:
Social Networking for Business –
9 Tips for Managing Your Brand and Reputation